our team

Our Leadership

owner sherry watkins

Sherry Watkins, President of Marketing Savvy, has 30 years of marketing and communications experience with companies ranging from small start-ups to Fortune 500s.

Renowned for her insightful marketing strategies, effective proposals, and clear, direct communications, Sherry has:

  • Helped clients achieve more than $675 million in contract awards
  • Written more than 1,000 proposals
  • Created hundreds of brochures, newsletters, posters, fliers, reports, product summaries, and online materials
  • Reached dozens of target audiences with impactful communications campaigns
  • Trained hundreds of professionals
  • Managed more than 250 events with 12 to 1,500 attendees

Sherry has been a long-term supporter of the Northern Virginia Chamber of Commerce and the Association of Proposal Management Professionals. She has served as a marketing subject matter expert and professional reviewer for marketing manuscripts published by the International Association of Business Communicators. And she’s a sought-after speaker and trainer.

Since 2002, Sherry has been a valued member of the Northwestern University Alumni Admissions Council. She annually interviews several dozen prospective Northwestern applicants, and has received multiple commendations for her unyielding commitment to the university.

When she’s not writing proposals, designing communications campaigns, or conducting marketing training, Sherry can be found shopping for hats for her extensive collection.

Our Expert Consultants

Marketing Savvy offers access to a network of 20 senior-level professionals who provide backup when surge requirements occur, as well as additional subject matter expertise. Our clients benefit greatly from these highly qualified professionals’ collective skills and wisdom.

Marketing Savvy’s clients prosper from our years of expertise. Let us show you what we can do.